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Puig.com, la esencia del lujo

Puig.com, la esencia del lujo

Excelencia, sofisticación y elegancia: Puig.com guarda y respira en su diseño la esencia de una compañía con un modelo híbrido de negocio, moda y fragancias, que la diferencia entre el resto de competidores del sector del lujo a nivel mundial.

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Una campaña de concienciación sin excusas

The delicious creativity of the consumer

Crea tu Donuts Mix

A new season is synonymous with a succulent and new kind of Donuts, with only one thing in common: all of them are irresistible! Following the success of Donuts Mix, we knew we had to continue the positive feedback we received from the marketing campaign. And so we created a fresh promotion for the summer. What if our customers had the opportunity to create the next Donuts recipe? And thus, “Create your Donuts Mix” was born. The dough, the coating, the topping, the filling… Consumers chose the flavor of each part of the Donut formula while at the same time becoming eligible to win delicious prizes. We were seeking to strengthen customer loyalty, and this promotion created a perfect dialogue in which we were able to learn about our customers’ tastes and preferences.

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Una mudanza al corazón de parís

The power of dynamic and creative ideas

The power of dynamic and creative ideas

When publicize a new product in a consolidated brand, it is essential to attract the user’s attention through a personal experience …

THE POWER OF DYNAMIC AND CREATIVE IDEAS

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Communication and brand essence in tune

Communication and brand essence in tune

Every Carolina Herrera launch reveals a new universe to explore. A genuinely new world where all kinds of pieces are possible. That’s exactly what happened with the brand’s last launch, CH Eau de Parfum Sublime. Everything about it expressed what its name intimates — sublimity — while reflecting the values of the woman that it represents: sophistication, femininity, sensuality, passion…

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Transforming a brand into an object of desire

Transforming a brand into an object of desire

TRANSFORMING A BRAND INTO AN OBJECT OF DESIRE

Donuts has achieved what every brand longs for: including his name in everyday vocabulary. Its current mission is to continue strenghtening the pride of belonging and loyalty of its target. In that way, we created a link between consumer and brand through the proposal of different merchandising designs…

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Actions for a celebrity

Actions for a celebrity

The challenge in promoting Shakira’s fragrances, an artist who has over 16 million followers on Twitter, is to offer her fans something new, but something that is immediately identifiable with the singer. With this remit in mind, internal communication materials were developed, alongside further content (both digital and traditional) for the press and other merchandising outlets…

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Defining a company’s personality

Defining a company s personality

To support the relaunch of the fashion line, a style book was created defining the strategy to be followed in terms of the brand’s philosophy and design. The guide was true to the designer’s values – avant-gardism, experimentation, etc. —, but offered a more up-to-date reflection of the company. The press site was also renovated and digital communication materials were created…

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Starting from scratch in social media

Starting from scratch in social media

STARTING FROM SCRATCH IN SOCIAL MEDIA

Donuts, Donettes and Qé! wanted to get into social media networks. Three brands like these should do it on the better terms. For that reason, a two years action plan was developped and the first steps for the Panrico’s brands took us firmly in the right direction….

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Feeding the imagination of childreen

Feeding the imagination of childreen

When two brands share the same target, working together in a cobranding campaign becomes a unique opportunity. “Feed their illusion”, campaign from Jovi and La Bella Easo, was born like this. On the one hand, Jovi won visibility and notoriety among his target audience, and on the other, La Bella Easo managed to increase its market share…

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Bringing realism into fiction

Bringing realism into fiction

The making of for this advert was focused on reflecting everything that happens behind the scenes of a major TV advert. Filming took place in Sri Lanka where an interview with the star, Eduardo Noriega, took place, showing him as a truly committed individual. An alternative way of transmitting the values of the fragrance…

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Undressing the soul

Undressing the soul

The aim of this documentary about Adolfo Domínguez was to show the designer’s true essence. Living alongside him and his family in Ourense for a week enabled a true vision of his life and work to shine through in the film. Adolfo Domínguez speaks of art, poetry, philosophy and fashion, among other things, resulting in an intimate and genuinely honest portrayal…

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From the TV to the net

From the TV to the net

A Twitter party was organised to celebrate the 50th anniversary of Donuts, and reinforce the “Return of the original” campaign. It was a number three trending topic in Spain and, in just one hour, its followers increased from 3,200 to 4,600…

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An action to devour Facebook

An action to devour Facebook

The functional value of product was reinforced by a campaign with a fun online action. A Facebook application enabled fans to “crunch away” their wall and watch it being devoured. Participants shared it with their friends and the message went viral…

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Puig Vela Clàssica

Puig Vela Clàssica

The new image of the Puig Vela Clásica had to incorporate the inherentvalues of this luxury brand, while maintaining the spirit of this sporting event. From the graphics to the web design and press dossier, all of the materials generated transmitted the timeless elegance of the Puig brand…

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Making the brand more grown up

Making the brand more grown up

In order to reach a more adult target, the brand opted for a global strategy that began with the company launching an internal communication campaign. The brand book and marketing book, as well as presentations to the press, reinforced a new image for Agatha Ruiz de la Prada…

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How a fragrance launch can become so much more

How a fragrance launch can become so much more

The presentation for the international launch of Her Secret featured a short film competition for new talents (for which everything from the strategy, name, creativity, graphics, microsite and Facebook page was developed, along with the mechanics and dynamics for the competition).

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Someday by Justin Bieber

Someday by Justin Bieber

Users were invited to a Twitter party to promote Justin Bieber’s fragrance. The results were overwhelming: a number two trending topic worldwide, and number one in Spain for over six hours; more than 50 tweets per second for two hours and over 2,500 followers in a week…

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A caring brand

A caring brand

When creating the Ser Initiative, focused on raising awareness of breast cancer, it was essential to handle this delicate issue with respect, while also remaining loyal to the personality of the designer and her company. An appropriate claim was established and a microsite was developed to achieve these objectives…

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The magnetism of a brand value

The magnetism of a brand value

Marbú, Marbú, qué buenas son… If there’s one truly recognizable biscuit, it’s Marbú. The fantastic Marbú Doradas have been giving breakfast a lot of added value for many years now. It’s not just about flavor; Marbú guarantees fun. That traditional and magnetic power is a sure asset, thanks to the character the brand has developed. For that reason, we decided to run a promotion which could continue the illusion Doraditas created. On this occasion, the surprises gift was a collection of magnets. Is there anything more magnetic than a magnet?

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How a new product becomes a product of reference

How a new product becomes a product of reference

This is the story of how a biscuit, with all the healthy ingredients to succeed, inspired consumers, and became their new online official nutritionist. It all started when Marbú told us about its new product, the Effective low in saturated fats biscuits. Alongside a strong television campaign, we needed to reinforce the brand launch with a powerful digital strategy. In this sense, we knew we needed to establish an online dialogue with the consumer. By making use of Marbú’s website and creating an official Facebook page for the product, we created a dedicated space for the biscuits, where we demonstrated Effective’s health benefits, varieties, and ideas and tips on more balanced breakfasts.

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The international launch of a fragrance

The international launch of a fragrance

Two separate lines were developed to promote the new Carolina Herrera fragrance. On one hand, PR and press materials were generated, including a digital dossier, invitation, press site and launch style book, and on the other, the brand’s web presence was reinforced in order to reach the maximum number of consumers.

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A new way of presenting a perfume to the media

A new way of presenting a perfume to the media

A NEW WAY OF PRESENTING A PERFUME TO THE MEDIA

A winning formula was achieved when presenting the 212 VIP fragrance to the international press. This was the creation of a press site/digital magazine in blog format loaded with exclusive content such as music playlists, recommendations, reviews of bars, etc. all linked to the city of New York. It provided international journalists with a range of press angles for their articles and ensured a powerful impact across all media…

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How to solve a reputation crisis with consumers

How to solve a reputation crisis with consumers

A negative opinion about by a Donettes slogan posted on Twitter and Facebook by a web user quickly spread, threatening to jeopardise the brand’s image. In response, a personalised dialogue with users was quickly initiated, proving to be a key factor in effectively solving the problem…

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From the jewellery to the look

From the jewellery to the look

In order to evaluate the possible launch of a fashion line, a strategy to follow was established, along with proposals for the artistic direction, communication campaign and logo. The challenge was to create a fashion collection that reflected the essence of the company based on the distinctiveness of Swarovski crystals…

FROM THE JEWELLERY TO THE LOOK

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Safe driving

Safe driving

The promotion was based around the differentiating characteristics of the product. The users were given the chance to participate in different experiences at the Circuito de Catalunya racetrack which directly related to the idea of road safety and alcohol-free beer…

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Content generation

Content generation

Delirium developed an interactive tool to enable Dance4Life to reach their target audience and promote their projects to young people in their own language. Dynamic, fun and entertaining were the key concepts behind the creation of this website…

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Let Donuts make you day

Let Donuts make you day

This campaign was developed to launch Donuts® on social networks and reinforce the brand’s online visibility. The microsite offering “well-rounded” experiences achieved almost 300,000 visits, with over 1,500,000 pages visited. This action also attracted some 35,000 fans on Facebook in two months…

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The dream of being an actor becomes a reality for all

The dream of being an actor becomes a reality for all

The strategy focused on participants winning the opportunity to become actors for a day in the Spanish series Física o Química, attend the filimng or win clothes worn by the leading characters. It achieved, 14.000 Facebook fans in less than a month…

THE DREAM OF BEING AN ACTOR BECOMES A REALITY FOR ALL

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Building a luxury brand

Building a luxury brand

A wide range of both internal and external communication materials have been developed to consolidate the identity of this multinational company in constant expansion. Highlights include the corporate website and the Brand ShowRoom, a digital trend magazine which features news about all the group’s brands…

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An online game to get close up and personal with the brand

An online game to get close up and personal with the brand

Internauts could mix different ingredients together to create their own potion of kisses and send it via e-mail to their loved ones on the Day of the Kiss. The action was carried out in countries such as Argentina, Chile and Mexico…

AN ONLINE GAME TO GET CLOSE UP AND PERSONAL WITH THE BRAND

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Get dressed, get undressed

Get dressed, get undressed

GET DRESSED, GET UNDRESSED

The strategy for this campaign was based on finding a gift that would appeal to young people. Fashion was the answer. In order to communicate the promotion in a creative way, a fun and carefree advert was created that connected to the target market using the slogan “Durex now gives you more”. The concept behind the campaign was also applied to product packs and POS advertising…

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A longer summer

A longer summer

The aim of the campaign was to promote some of the brand’s most famous board games (Pictionary, Scrabble, Uno Attack, etc.) outside of the summer season. The action included discounts at sales points, emailing and online promos…

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Deseasonalising Christmas

Desestacionalizar la navidad

A number of different promotional campaigns were created aimed at diminishing the concentration of purchases over the Christmas period. The idea was to hold consumers’ attention throughout the year using actions that would be attractive to both parents and children…

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Bringing the brand closer to a trendier target audience

Bringing the brand closer to a trendier target audience

These graphic design awards were created with the aim of associating the brand with values such as modernity, innovation and dynamism and aligning it with a younger target audience. The action highlighted Durex’s commitment to art and talent and was an entertaining way of attracting the target market to the brand…

BRINGING THE BRAND CLOSER TO A TRENDIER TARGET AUDIENCE

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An exclusive club

An exclusive club

The main idea behind the Gramona corporate website was to maintain and transmit the brand’s essential values: tradition, quality and good taste. An elegant website was designed which also included membership of an exclusive club, (“Gramonaddicts”) with the aim of creating a digital community…

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Promoting the brand with guerrilla actions

Promoting the brand with guerilla actions

An action with different phases was created in which Durex sought out candidates to test their vibrating rings. The action went viral. A website was developed and a powerful campaign was carried out across new media platforms, along with PR actions. The results were astounding: 15,000 people took part and over 110,000 visits were achieved in little more than a month…

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Establishing the brand prior to internet 2.0

Establishing the brand prior to internet 2.0

ESTABLISHING THE BRAND PRIOR TO INTERNET 2.0

An online community was created long before the social network boom. The idea was the offer users a platform where they could interact and freely discuss issues relating to sexuality. This enabled the brand to talk to users and get to know them better, thereby generating contact with consumers…

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