We continue to expand our footprint in the Health & Pharma space with major new projects! Delirium has been named the new digital strategy and creative agency for Thrombocid, the leading brand for the relief of heavy legs and bruising. The account was awarded following a highly competitive agency pitch.
Delirium’s primary objective will be to revitalize and energize the messaging of a brand that is already a household staple, connecting it with new digital audiences. To achieve this, the agency will spearhead a comprehensive social media strategy focused on promoting movement, wellness, and everyday relief—all while maintaining strict pharmaceutical rigor.
The winning proposal is built on a diversified content ecosystem that integrates three core pillars:
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OBC (Organic Branded Content): Branded creative that educates audiences about circulatory health and physical wellness through relatable, highly visual, and dynamic formats.
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UGC (User Generated Content): Content created by real users to build empathy and authentic connections, highlighting the product in relatable, day-to-day scenarios.
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EGC (Employee/Expert Generated Content): Leveraging the lab’s own experts and pharmacists to break down the science and efficacy of the formula, driving maximum clinical trust.
Esta nueva victoria consolida el expertise de Delirium a la hora de transformar marcas del sector salud, combinando creatividad efectiva, cumplimiento normativo y formatos nativos digitales.
