The deodorant brand MUM, known for its effectiveness and skin-friendly formulations, has chosen Delirium as its strategic partner to boost its presence on social media and strengthen its positioning in the Spanish market.

The collaboration includes both the management of organic content and the activation of paid campaigns, with a dual objective: increasing brand awareness and driving traffic to the point of sale through specific promotions.

The digital strategy will include dynamic, relevant, and platform-adapted content, as well as promotional actions aimed at encouraging product purchase in key distribution channels.

With this new challenge, Delirium reinforces its experience in the beauty & personal care sector, working alongside brands that prioritize closeness, innovation, and continuous activation.

“Our goal with MUM is clear: turning visibility into action. Through a well-focused digital strategy, we aim not only to generate awareness but also to effectively and measurably drive consumers to the point of sale.” — Ignacio Díez, Strategic Consultant at Delirium.