Delirium has been selected by Anso, a leading brand from Laboratorios Lacer, as its new strategic and creative agency for the digital landscape. The appointment follows a rigorous competitive pitch involving four other agencies in the sector.
Delirium’s primary challenge is to transform communication within a traditionally sensitive category—hemorrhoid treatment—into a natural, educational, and approachable conversation. To achieve this, the agency will deploy a comprehensive Social Media strategy that goes far beyond standard community management.
The winning proposal is built on a diversified content ecosystem integrating three core pillars:
- OBC (Original Branded Content): Brand creative with an educational and destigmatizing approach.
- UGC (User Generated Content): Content created by users to add relatability and authenticity.
- EGC (Employee Generated Content): Leveraging Laboratorios Lacer’s internal experts. In-house chemists and specialists will explain the product’s formulation and efficacy, adding a layer of transparency and technical authority unprecedented in the category.
This win reinforces Delirium’s position in the Health & Pharma sector, demonstrating its ability to combine effective creativity with the strict regulatory compliance and sensitivity this category demands.
