Strategic definition of profiles aligned with the brand’s various buyer personas and ongoing monthly management of UGC content. Selection, briefing, and coordination of new creators each month to ensure a steady and diverse stream of authentic pieces aligned with the brand identity. Supervision of production, quality control, and regular delivery of assets that complement the organic content plan, bringing freshness, relatability, and relevance to the brand’s social channels.

Management and publication of digital content, performance monitoring, and results analysis through monthly reports. Evaluation of key KPIs and optimization proposals for both organic content and paid media campaigns, with the goal of improving reach, engagement, and overall strategy effectiveness.