Elie Saab
UGC campaign on TikTok
Strategic planning
Target audience segmentation and definition of profiles aligned with each buyer persona. Development of a multi-format narrative with product-focused, lifestyle, and emotional storytelling pieces. Selection and alignment of UGC profiles tailored to each communication angle. Creative approach design, message structure, and tactical deployment focused on conversion and visibility across key platforms. Global coordination of all assets under a consistent editorial line.
UGC Content
Activation of UGC profiles aligned with key audiences. Development of native, authentic, and visually refined pieces, striking a balance between emotional storytelling and product focus. Production aimed at strengthening the brand’s entry into the male segment while maintaining its aspirational positioning.
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Performance
Implementation of an acquisition strategy based on scroll-stoppers, clear calls to action, and continuous asset optimization. Cost-per-click and engagement rates above platform benchmarks. High extended view-through rate, with strong retention and brand recall. Integration of direct links to online retailers (Druni and Primor) to facilitate product access and boost final conversion.
Results
Exceeded reach, traffic, and engagement objectives. Over 4 million views, more than 35,000 clicks, and 1.4 million unique users reached. High investment efficiency, with an average CPC of €0.09 and a CTR of 0.87%. The volume of 6+ second views indicates qualified attention.
