DELIRIUM WINS THE FUNDACIÓN FERO DIGITAL ACCOUNT
The Fero Foundation, a private foundation dedicated to cancer research founded in 2001 by Dr. José Baselga and currently chaired by Sol Daurella, has chosen Delirium as their digital communication partner. This step reflects its firm commitment to bringing its founding purpose to new audiences public and exploring new funding avenues.
Delirium will lead the foundation’s digital strategy. Its primary mission will conceptualize and design content for its social networks, plan and dynamize them, and update and refocus the foundation’s channels (web & blog).
The FERO Foundation project emphasizes translational cancer research, that is, the transmission of fundamental research results to the clinic through the collaboration and leadership of all the agents involved. The integration of these two areas allows to shorten the time of approval of new drugs, improves the diagnosis of the disease, and helps patients benefit more quickly from scientific advances against cancer.
According to Albert Colet, CEO of Delirium, “We feel very fortunate to contribute through our daily work to the dissemination of a purpose as noble as that of the Fero Foundation.”
In the words of Ruben Ventura, director of FERO, “we want to commit to digital channels to make our work visible, and Delirium offers us great knowledge of this content and a fresh and personalized commitment to our needs.”