Press Room

ADRI BARCELONA, NEW COPY AT DELIRIUM ADVERTISING

The creative team of Delirium Advertising, a communication agency specialized in strategy, creativity and daily production of omnichannel content, with a history of more than 20 years in the Spanish market, has appointed Adri Barcelona as a new copywriter.

Barcelona is a graduate of the ESCAC (specialty in script and creative writing) and has a Master in creative marketing. He has also done specialized studies in advertising creativity at Zinkproject.

Adri Barcelona joins Delirium after an international career in Finland, Sweden and Spain where he has worked as a copywriter for companies such as Proximity, kostomer.com, Escándalo Films or Josefin Liljeqvist.

This new addition is part of Delirium's commitment to continue providing added value to its customers through the generation of differential and strategic content, not only unique but also more effective.

DELIRIUM WINS PITCH FOR NEOSITRÍN (STADA) DIGITAL ACCOUNT

Delirium Advertising, a communication agency specialized in strategy, creativity and daily production of omnichannel content, with a history of more than 20 years in the Spanish market, continues to add clients to its healthcare practice with the recent incorporation of Neositrín (STADA) to its portfolio.

STADA has once again relied on the agency and has assigned the management of Neositrín, pediculicide treatment, through a comprehensive digital channel project that includes content creation for social media, website improvement, SEO, SEM and social ads among other aspects. Delirium was already working for STADA providing services for its Care +, Hirudoid and Algesal brands.

The pharmaceutical sector is one of the areas of expertise most linked to Delirium since its beginnings. In addition to STADA, current and recent clients of the agency include leading companies such as Laboratorios Lacer, Almirall, Uriach, Laboratorios Viñas or Chiesi, among others.

DELIRIUM HAS APPOINTED LARA A. SERODIO AS EXECUTIVE CREATIVE DIRECTOR

From now on Serodio will be responsible for leading the creative area of ​​the agency through the design of client strategies, support for new business projects and providing creativity in a transversal way.

Serodio joined Delirium in 2018 after developing a career with more than 10 years of experience in content management, audiovisual and storytelling for companies such as El Terrat or IFE & Fight Time. Since then, she has been part of the Delirium copy team performing senior creative copywriter functions.

The new director of the creative area is graduated by ESCAC (script specialty) and has a Master’s Degree in Linguistic, Literary and Cultural Studies from the University of Barcelona. She is also the author of several fictional works and proofreader, editor and editorial translator for Grupo Planeta, Penguin Random House and Duomo Ediciones, among others.

XAVIER MORTÉS, NEW CLIENT SERVICES DIRECTOR OF DELIRIUM

Delirium, a communication agency focused on creating omnichannel content and engaging audiences with more than 20 years of experience in the Spanish market, has appointed Xavier Mortés as Client Services Director. In his new position, Xavier Mortés will contribute to strengthen the strategic vision of Delirium and consolidate the company’s positioning in the sector.

The vocation of Xavier Mortés is “to provide our clients with a differential and unique methodology to create content through a strong strategic base focused on the optimization of resources in all its phases. All this through an in-house team capable of giving quick and creative responses to the increasingly demanding challenges that brands face to bring theirs stories to reality”.

Xavier Mortés has more than 20 years of experience in the field of communication and PR. Prior to joining Delirium, Mortés worked for the past ten years at Hill + Knowlton Strategies as director of the consumer area leading the services for accounts such as IHG, Mattel, McCormick, GBfoods or Pioneer. He previously worked at Havas Sports, Antena 3 TV and Octagon. He has a degree in Business Administration and an MBA from ESADE.

Mortés will report directly to Albert Colet, CEO and founder of the company, who has pointed out that “the incorporation of Xavier is a firm step of the agency to continue giving value to our service. Consumer time is an increasingly scarce resource and brands need to be able to create memorable experiences. Faced with an increasingly fragmented, competitive and dispersed communications landscape, it is not only essential for brands to explain their history in the most relevant way for their audiences, but also to do it in a constant, sustainable and agile way

WE'VE STARTED WORKING WITH BRICODEPÔT

We can already say that we have won a new client: BricoDepôt. From now on, we will lead the strategic definition, the creativity and the digital content production in their social networks and blog.

The store chain specialized in decoration and DIY relies on our team to develop its new digital strategy. Let’s do it!

WE HAVE A NEW DIGITAL CLIENT: STADA

We have won a new digital account that joins our portfolio. Stada has chosen us to lead the digital strategy of its brands Care+, Algesal and Hirudoid.

Our mission will consist in websites creation, strategy, conceptualization and content design for their social networks, as well as the planning and dynamization of these contents. In addition, within this digital strategy we will also create Social Ads and digital media planning.