Press Room

DELIRIUM GANA LA CUENTA DIGITAL DE LACER ORAL HEALTH

Delirium Advertising, agencia de comunicación especializada en estrategia, creatividad y producción diaria de contenidos omnicanal, sigue sumando clientes a su practice de salud con la incorporación de Lacer Oral Health a su portfolio.

Delirium ha sido elegida por Lacer para encargarse de la definición estratégica y creativa así como el desarrollo fullstack de su nuevo website (www.laceroralhealth.com). Además, Delirium será la agencia encargada de la estrategia, la creación de los contenidos y la gestión integral de las redes sociales de la línea Oral Health de Lacer.

Junto a otros, el sector farmacéutico es una de las áreas de expertise más vinculadas a Delirium desde sus inicios. Además de Laboratorios Lacer, entre los clientes actuales y recientes de la agencia destacan empresas líderes como Laboratorios Stada, Almirall, Laboratorios Viñas, Mayoly Spindler, Uriach o Chiesi, entre otras.

DELIRIUM, SELECCIONADA COMO CONTENT FACTORY DE IDILIA FOODS

Delirium Advertising, agencia especializada en la creación de contenidos omnicanal con una trayectoria de más de 20 años en el mercado español, suma Idilia Foods a su cartera de clientes.

Delirium ha sido escogida por Idilia Foods para encargarse de la producción diaria de assets digitales para sus marcas ColaCao y Nocilla. Mediante este acuerdo, Delirium entra en el pool de partners de Idilia Foods con el objetivo de cubrir sus necesidades de producción diarias en un entorno real time en el que priman la rapidez y la agilidad.

Gracias a la metodología propia de la agencia basada en la optimización de procesos y en un equipo in-house con los mejores perfiles para dar respuesta a las necesidades de producción del mercado (copys creativos, diseñadores, motion graphics, edición de video y producción 3D…), Delirium sigue afianzando su posición como content factory de referencia del mercado.

Para Albert Colet, CEO y fundador de Delirium, “trabajar para marcas como ColaCao o Nocilla es todo un reto y asimismo, una prueba más de la materialización de un nuevo modelo de agencia que desde Delirium llevamos años construyendo”.

DELIRIUM WINS PITCH FOR NEOSITRÍN (STADA) DIGITAL ACCOUNT

Delirium Advertising, a communication agency specialized in strategy, creativity and daily production of omnichannel content, with a history of more than 20 years in the Spanish market, continues to add clients to its healthcare practice with the recent incorporation of Neositrín (STADA) to its portfolio.

STADA has once again relied on the agency and has assigned the management of Neositrín, pediculicide treatment, through a comprehensive digital channel project that includes content creation for social media, website improvement, SEO, SEM and social ads among other aspects. Delirium was already working for STADA providing services for its Care +, Hirudoid and Algesal brands.

The pharmaceutical sector is one of the areas of expertise most linked to Delirium since its beginnings. In addition to STADA, current and recent clients of the agency include leading companies such as Laboratorios Lacer, Almirall, Uriach, Laboratorios Viñas or Chiesi, among others.

DELIRIUM HAS APPOINTED LARA A. SERODIO AS EXECUTIVE CREATIVE DIRECTOR

From now on Serodio will be responsible for leading the creative area of ​​the agency through the design of client strategies, support for new business projects and providing creativity in a transversal way.

Serodio joined Delirium in 2018 after developing a career with more than 10 years of experience in content management, audiovisual and storytelling for companies such as El Terrat or IFE & Fight Time. Since then, she has been part of the Delirium copy team performing senior creative copywriter functions.

The new director of the creative area is graduated by ESCAC (script specialty) and has a Master’s Degree in Linguistic, Literary and Cultural Studies from the University of Barcelona. She is also the author of several fictional works and proofreader, editor and editorial translator for Grupo Planeta, Penguin Random House and Duomo Ediciones, among others.

XAVIER MORTÉS, NEW CLIENT SERVICES DIRECTOR OF DELIRIUM

Delirium, a communication agency focused on creating omnichannel content and engaging audiences with more than 20 years of experience in the Spanish market, has appointed Xavier Mortés as Client Services Director. In his new position, Xavier Mortés will contribute to strengthen the strategic vision of Delirium and consolidate the company’s positioning in the sector.

The vocation of Xavier Mortés is “to provide our clients with a differential and unique methodology to create content through a strong strategic base focused on the optimization of resources in all its phases. All this through an in-house team capable of giving quick and creative responses to the increasingly demanding challenges that brands face to bring theirs stories to reality”.

Xavier Mortés has more than 20 years of experience in the field of communication and PR. Prior to joining Delirium, Mortés worked for the past ten years at Hill + Knowlton Strategies as director of the consumer area leading the services for accounts such as IHG, Mattel, McCormick, GBfoods or Pioneer. He previously worked at Havas Sports, Antena 3 TV and Octagon. He has a degree in Business Administration and an MBA from ESADE.

Mortés will report directly to Albert Colet, CEO and founder of the company, who has pointed out that “the incorporation of Xavier is a firm step of the agency to continue giving value to our service. Consumer time is an increasingly scarce resource and brands need to be able to create memorable experiences. Faced with an increasingly fragmented, competitive and dispersed communications landscape, it is not only essential for brands to explain their history in the most relevant way for their audiences, but also to do it in a constant, sustainable and agile way

WE'VE STARTED WORKING WITH BRICODEPÔT

We can already say that we have won a new client: BricoDepôt. From now on, we will lead the strategic definition, the creativity and the digital content production in their social networks and blog.

The store chain specialized in decoration and DIY relies on our team to develop its new digital strategy. Let’s do it!