Delirium Advertising
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BRICO DEPÔT

  • STRATEGY AND DIGITAL CONTENTS

Digital strategy definition for the brand’s landing on social networks —Instagram, Facebook and YouTube— through the creation of a tone of voice and content planning that promote Brico Depôt’s values ​​and connect with its target.

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  • CONTENT CREATION

Definition of communication territories for Brico Depôt’s social networks based on strategic objectives. The content, both visually and conceptually, seeks to increase brand awareness and to encourage interaction with its followers thanks to an ever-evolving dialogue.

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  • AUDIOVISUAL CONTENT PRODUCTION

Production of audiovisual pieces —creative direction, script, production, recording, editing and broadcasting— for the brand's social networks and YouTube channel. These contents contribute to the positioning of the brand as a benchmark in the DIY sector and bring it closer to the consumer by improving engagement.

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  • BLOG

Conceptualization and creation of weekly content for the brand's blog. The strategic selection of the contents is based on the client’s commercial calendar and its key moments. With these, we achieve a better SEO positioning and we keep the brand at the consumer’s top of mind.

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  • CAMPAIGN CREATION

Definition of objective-oriented creative campaigns for the main channels of the brand, both online —social ads, promoted posts, social networks and YouTube— and offline, at the point of sale.

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