And another axis aimed at brand content and the creation of notoriety in RRSS in which consumers become the generators of content through the hashtag #CampNouExperience in a campaign launched from Instagram.
FUTBOL CLUB BARCELONA
- INTEGRATED CAMPAIGN
Campaign to publicize the Camp Nou Experience both internationally and nationally, based on a single creative concept and two lines of action at a strategic level. The first axis focuses on notoriety and awareness and it includes the design of different advertising support and materials: Press packs, online media and social media, outdoor advertising materials (OPIs, wrap advertising, buses, large format canvases etc.), flyers, etc.
The other axis is aimed at brand content and raising awareness in social media where consumers generate content through the hashtag #CampNouExperience as part of a campaign launched from Instagram.