Strategic direction, conceptualization, naming and launch of Customima season collections (spring/summer & autumn/winter) and collection shorts (bridal, Valentine’s, Mother’s Day, Father’s Day…). Creation of Customima’s exclusive style and tone in accordance with the brand’s values.
Creative development and photo production, including casting processes, shooting, etc. Fashion film conceptualization and creativity, shooting plan and scouting. Script and framing definition, editing and direction. Shooting and editing for making off and audiovisual materials.
Art direction, photo retouching, conceptualization of the collection’s look-books. Design of mass media and selling point materials (press, fashion, supplements, brochures, catalogs…).
Conceptualization and collection landing design, home website reassessment according to each collection. Digital content creation for social media promotion with the aim to generate web stream and to foster e-commerce sales.
3D design and animation of jewels and watches going though all the stages of the creation: modelling, shading, lighting and animation, in order to offer a clearer, more real and impressive vision of the various products.
