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Cabecera Customima
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CUSTOMIMA

  • REBRANDING

Strategic rethinking of the brand in order to position it within a new area of communication and differentiate it from the competition. Creation of the Brand Statement, definition of the new visual identity, redesign of the logo, creation of new packaging and POS elements.

Logo Customima
Caja Customima
Bolsa Customima
iPad Customima
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  • DIGITAL STRATEGY

Definition of the digital identity of the brand, redesign of the look & feel of the website and e-commerce, design of specific landings on the various collections for each season, design of the new Customima blog and creation of indexable content to achieve better performances in search engine listings (SEO).

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  • PUBLIC RELATIONS

Press office, relations with the media, dissemination of dossiers and press releases, press clippings, impact measurement and assessment. Strategy with influencers and brand ambassadors to extend the reach and improve the engagement with consumers.

Revista Customima
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  • SOCIAL MEDIA

Strategic definition of the editorial line in accordance with the new positioning of the brand, establishment of the various communication areas on Instagram and Facebook and creation and production of content to reinforce the new personality of Customima.

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