Delirium Advertising

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FLOGOPROFEN

  • INTEGRATED CAMPAIGN

Repositioning and brand awareness campaign to increase familiarity with this medication that no longer requires a medical prescription.

The elements developed for this campaign include a TV advert and graphic image that appeals to messages and emotional values; a product information microsite; the redesign of more up-to-date packaging; creation of point-of-sale materials as well as specific materials for prescribers.

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