Strategic definition of the new positioning of Freixenet within the digital environment. Conceptualisation, art direction and development of the brand’s new multilingual website, with a clear commitment to storyliving and multimedia content. Creation of indexable search engine content (SEO) and UX design.
Design, conceptualisation and creation of content for Freixenet’s social media networks. Strategic definition of the editorial line to be followed and which is in accordance with the values of the brand, as well as decisions about the different communication territories for each social media site. Publications are created in different formats in order to increase the engagement of consumers and foment their interaction with the brand.
Creative direction, script, production, recording and editing of audiovisual pieces. Creation of strategic audiovisual content to reinforce Freixenet's digital branding, show its traditional work method and transmit the most emotional and intimate element of the brand.
